FAQ
Everything You
Need to Know
Get quick answers about our AI solutions for marketing teams and how we help brands improve their visibility in AI.
AI Search Basics
What is AI search?+
AI search refers to systems that generate answers using large language models rather than returning lists of webpages. Examples include ChatGPT, Google Gemini, Claude, and Perplexity.
How is AI search different from traditional search engines?+
Traditional search engines present ranked links. AI search synthesizes information from multiple sources and generates a direct answer, changing how brands are discovered online.
Why do some companies appear in AI answers while others do not?+
AI systems tend to reference companies that are clearly defined as entities and associated with trusted information across the web.
Generative Engine Optimization (GEO)
What is Generative Engine Optimization?+
GEO is the practice of optimizing a company’s digital presence so AI systems can discover, understand, and reference the brand in generated responses.
How is GEO different from SEO?+
SEO improves rankings in search engine results. GEO improves visibility within AI-generated answers and focuses on how conversational AI understands a brand.
Do companies still need SEO if AI search is growing?+
Yes. Traditional search remains important. SEO and GEO increasingly complement each other as customers use both links and conversational answers.
AI Visibility
What is AI visibility?+
AI visibility describes how frequently and accurately a brand appears in responses generated by systems such as ChatGPT, Gemini, Claude, and Perplexity.
How can companies measure AI visibility?+
By testing realistic prompts across different AI systems and analysing frequency, position, wording, cited sources, and competitive context.
Why is AI visibility becoming important?+
More people use conversational AI to research products and services. Being recognized and referenced can directly influence discovery and consideration.
Implementation
How can companies improve their AI discoverability?+
Clearly communicate what the company does, publish structured authoritative content, remove technical access barriers, and maintain consistent information across trusted sources.
How long does it take to improve AI visibility?+
Results vary because AI systems depend on patterns across many sources. Consistent improvements to content, clarity, structure, and external presence build visibility over time.
What role does content play?+
Content helps AI understand expertise and relevance. Clear definitions, explanations, and structured information make brand-topic associations stronger.
Campaign Brain
What is Campaign Brain?+
A tailored AI workspace built around your marketing team’s existing brand, campaign, audience and market knowledge.
What can Campaign Brain be used for?+
Creating and reviewing copy, exploring audiences, monitoring competitors and market developments, and organizing and sharing work across the team.
Is Campaign Brain customizable?+
Yes. The workspace and tools can be adapted around the knowledge, workflows and needs of each marketing team.
How is Campaign Brain different from a general AI chatbot?+
It is built around the knowledge and workflows specific to your organization rather than requiring teams to start from generic context each time.
About AdtomicAI
What is AdtomicAI?+
AdtomicAI builds tailored AI solutions for marketing teams and helps brands understand and improve how they appear in AI-generated results.
What does AdtomicAI do?+
We help marketing teams put their existing knowledge to work through tailored AI solutions, while also providing AI Visibility Reports that show how AI platforms understand, compare and recommend their brand.
Why was AdtomicAI created?+
AdtomicAI was created to help companies adapt to the growing role of AI in both everyday marketing work and brand discovery.
Which AI platforms do the AI Visibility Reports cover?+
Our reports cover the systems shaping discovery today, including ChatGPT, Google Gemini, Claude, and Perplexity.
How is AI Visibility different from traditional SEO?+
Traditional SEO focuses on ranking webpages. AI Visibility focuses on how AI systems understand, compare, and recommend a brand in generated answers.
What is the goal of AdtomicAI?+
Our goal is to make AI more useful for marketing teams and give brands a clearer understanding of how they are represented in AI-driven discovery.